Impact of the Brazil 2014 World Cup in Social Networks

Recently we told you about FIFA and its efforts to integrate social platforms in its strategy to capture a global audience . And now , even months before the start of the Brazil 2014 World Cup , we can see the potential scope of this strategy.

IMS Corp, a digital marketing company in Latin America , published an analysis and created an infographic on the impact of the Brazil 2014 World Cup in social networks and found , among other things, that this world will be " World of Real- Time" .

This is explained by a combination of factors , including the rise of mobile devices in Latin America , improvements in mobile infrastructure to provide 4G connections compared to 3G and that brands associated with the Brazil World Cup 2014 - Sony, Adidas , Coca Cola , VISA, Kia , Hyundai, McDonald's , Budweiser, and Johnson & Johnson among others - are also very active on Twitter and Facebook .

One of the phenomena that will be more obvious in this World Cup will be the use of a "second screen " or even a "third screen ", ie watch the game on TV while connected to a phone and / or tablet . According to IDC research center - to whom quoted IMS Corp - in Latin America to have nearly 100 million mobile devices , there will be the possibility for many more people are connected and interacting online while watching the matches on TV.

This, in turn , unleash the number of tweets sent and shared by Facebook messages. According to IMS , during the World Cup in South Africa in 2010 11 million tweets were sent during the event , compared with 150 million tweets during the Olympics in London in 2012. 2014, presumed to be many more.

What do you think about the impact of the social networks on the next World Cup at Brazil?

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4:42 PM | 0 comments

Facebook buys Oculus VR for $ 2.000 million

Facebook announced Tuesday that it has reached an agreement to purchase Oculus VR , the maker of virtual reality goggles Oculus Rift , for U.S. $ 2,000 million, including $ 400 million in cash and 23.1 million shares of Facebook, worth about U.S. $ 1,600 million based on the recent price action .


The social network would buy Oculus VR with the "mission of allowing experience the impossible . Their technology opens the possibility of a completely new kinds of experiences," said Mark Zuckerberg , CEO of Facebook, the Facebook blog .

Facebook recently acquired messaging application WhatsApp for U.S. $ 19,000 million and above has focused on the purchase of software companies. With this purchase , the picture changes a bit , since it is the first time that Facebook buys a technology that focuses primarily on the hardware.


Additionally , the agreement also includes an additional $ 300 million in cash and stock and depend on certain targets are met.

Facebook reported that the headquarters of Oculus will remain located in Irvine , CA , and the firm will continue the development of their virtual reality goggles Oculus Rift .

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4:21 PM | 0 comments

WhatsAppitis: addiction IM

A Spanish woman aged 34 to 27 weeks pregnant woke up in the morning with a sudden pain in the wrists . There was no history of trauma and had not participated in any excessive physical activity in the previous days. I did not know , but it was the first case of " Whatsappitis " .

The neologism is not just any invention : the name refers to an article in the prestigious journal The Lancet to tendonitis caused by overuse of instant messaging service WhatsApp .

The woman, emergency physician , had just finished a call on December 24 at the hospital where she works when she felt a sharp pain in his wrist. Arriving at his house and see all the Christmas cards in his cell , he began to answer them one by one instead of resting wrist pain . After spending six hours sending messages by WhatsApp , he began to have pain in the thumb.

" He held mobile phone, weighing 130 grams , at least for 6 hours ," says Article Dr. Inés Fernández Guerrero, University Hospital of Granada . "During this time , she made continuous movements with both thumbs to send messages."

"The diagnosis for bilateral wrist pain was WhatsAppitis " says the article. The treatment consisted of nonsteroidal antiinflammatory drugs and complete abstinence from using the phone to send messages.

"Due to her pregnancy , the patient only took paracetamol with partial improvement and did not fail completely using your phone, as new messages exchanged on December 31 for New Year ," he adds .
new disorders

The call caused Nintendinitis - use devices like the Nintendo game console , was first described in 1990 , and since then several injuries have been reported related to video games and new technologies .

Initially reported in children , these cases are now adults, points ofThe Lancet article . Tenosynovitis caused by texting with mobile phones could be an emerging disease . Physicians should be aware of these new disorders , "says Fernández Guerrero.

In 1990 , the medical journal The New England Journal of Medicine diagnosticthe first Nintendinitis a case of where a 35 year old woman had spent five hours playing with a Nintendo console , even at Christmas .

In 2007 , a man aged 29 suffered a case of acute wiitis after spending many hours playing tennis with your Wii console. In both cases , the recipe was the same: ibuprofen and away from video games for a while.

The birth of these disorders could be traced back to 1981 , when he spoke of the " Doll Space Invaders " pain caused by pressing the required button for the popular video game .

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