Recently we told you about FIFA and its efforts to integrate social platforms in its strategy to capture a global audience . And now , even months before the start of the Brazil 2014 World Cup , we can see the potential scope of this strategy.
IMS Corp, a digital marketing company in Latin America , published an analysis and created an infographic on the impact of the Brazil 2014 World Cup in social networks and found , among other things, that this world will be " World of Real- Time" .
This is explained by a combination of factors , including the rise of mobile devices in Latin America , improvements in mobile infrastructure to provide 4G connections compared to 3G and that brands associated with the Brazil World Cup 2014 - Sony, Adidas , Coca Cola , VISA, Kia , Hyundai, McDonald's , Budweiser, and Johnson & Johnson among others - are also very active on Twitter and Facebook .
One of the phenomena that will be more obvious in this World Cup will be the use of a "second screen " or even a "third screen ", ie watch the game on TV while connected to a phone and / or tablet . According to IDC research center - to whom quoted IMS Corp - in Latin America to have nearly 100 million mobile devices , there will be the possibility for many more people are connected and interacting online while watching the matches on TV.
This, in turn , unleash the number of tweets sent and shared by Facebook messages. According to IMS , during the World Cup in South Africa in 2010 11 million tweets were sent during the event , compared with 150 million tweets during the Olympics in London in 2012. 2014, presumed to be many more.
What do you think about the impact of the social networks on the next World Cup at Brazil?
IMS Corp, a digital marketing company in Latin America , published an analysis and created an infographic on the impact of the Brazil 2014 World Cup in social networks and found , among other things, that this world will be " World of Real- Time" .
This is explained by a combination of factors , including the rise of mobile devices in Latin America , improvements in mobile infrastructure to provide 4G connections compared to 3G and that brands associated with the Brazil World Cup 2014 - Sony, Adidas , Coca Cola , VISA, Kia , Hyundai, McDonald's , Budweiser, and Johnson & Johnson among others - are also very active on Twitter and Facebook .
This, in turn , unleash the number of tweets sent and shared by Facebook messages. According to IMS , during the World Cup in South Africa in 2010 11 million tweets were sent during the event , compared with 150 million tweets during the Olympics in London in 2012. 2014, presumed to be many more.
What do you think about the impact of the social networks on the next World Cup at Brazil?
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